It has to be the most common question I get asked, “How much does a logo cost?”. I am really transparent about my Logo Design packages and publish my prices on my website.
The benefits of having a good logo are tenfold:
- It makes you look established, bigger, committed and reputable
- Conveys you are professional
- It explains your company name
- You will stand out from others in a similar field or explains an unusual line of business
There are so many tools out there today online and the most obvious advantage of designing your own brand is that you could save yourself hundreds, if not thousands of pounds. However, remember that there are legal implications of using different types of fonts and graphics, so be sure to do your homework.
Also ask yourself if you have the skill set, know how or the time to DIY your logo. There are numerous different file types, formats and resolutions depending on intended purpose. Using a logo file for offline printing such as signage, brochures and the like, will differ from a file used online on social media banners and memes.
So how much does it cost and why is it so varied?
Every Graphic Designer charges differently for logo design and the scale can vary greatly.
Each designer will set their prices based on their:
- Experience and expertise
- Packages. So what’s included within the project, not just a logo, other assets can also be included such as business cards, social media banners, webinar templates etc.
- Revision requests. Some graphic designers limit the amount of revisions and are known to charge extra for any additional revisions
- Hourly or flat rate
- Client budget
- Scope of project – bespoke projects sometimes require specific pricing
- Who they work with specifically – small, medium or large businesses
- Differentiation – so for instance I am not just a designer. I have a degree in Marketing with Design. In addition I have almost two decades of hands on experience working in many different Marketing departments, in both large and small organisations. I’ve always been the ‘hands on’ designer – that makes me different. I know about the branding, graphic design and marketing and how they all work in harmony together. I am a designer and branding coach all rolled into one.
Can I get a logo for $5?
You can go to Fiverr and pay – yup five dollars for a logo. Once of my customers (she is now following the disaster on Fiverr) did commission work for a logo but it didn’t cost $5. By the time she added on revisions, it was way more than that. She then went on to launch her business and then had a Cease and Desist letter from another business who’s logo and branding was VERY similar.
Sometimes for small graphics etc Fiverr is great and I’ve heard some people say it’s worked for them.
In my opinion you really do get what you pay for – no guidelines, no vector files (important for you as you grow your business), no delivery of multiple files, no consultation, no discovery questionnaire, no one to one – no personalisation, no uniqueness and they can use stock clip art graphics.
The true average cost of logo design
Logo design often costs a lot less than having a complete brand designed. Quite often Graphic Designers will offer a logo design only package, which can include a consultation, a couple of logo concepts and a few revisions. Included in that logo package should be file variations of your logo so you can use it on and offline.
What you do with that logo is then up to you in terms of designing and styling your brand out. You’re kind of left to your own devices so-to-speak to go out there and place your logo on everything and create your own style. Unless of course, your designer has a great marketing head on them and explains what you should do with your logo next to start building a brand.
Your package might also include a brand guideline document outlining your fonts, colours used within your logo and the overall feeling for your brand. Essential to help you create ebooks, Facebook cover photos, Twitter banner, webinar templates and business cards and the like.
Logo only packages vary greatly and you can expect to pay £60-1000 ($70-1100 approx.). Again this depends on experience of the designer and whether the designer is a junior, senior, or freelancer.
How much did some of the most recognisable logos cost?
- BBC – £1.4 million ($1.8 million)
- ANZ – £12 million ($15 million)
- Nike – £28 ($35) – they did go on to give the designer 500 shares in Nike!
- Google – £0 – designed in house
- Twitter – £0 – designed in house
Ok some of these examples are from one extreme to the other. But as you can see there doesn’t seem to be an average price for a logo design – costs for a logo vary on many different elements. The larger more established brands tend to choose branding agencies like Saatchi & Saatchi who are at the top end of the scale and by that I mean off the scale and out of reach for the average female entrepreneur or any new business startup.
How much is a logo from Vicki Nicolson Branding Therapy?
My pricing structure is a reflection of how I work with you, my expertise in branding, design and my vast understanding of how that aligns with your marketing. From inspirational brand identity to timeless logo design and much more. I do way more than design. I spend time with you. We work together to brand your full business. I create and design a tailored magical brand that will literally transform how you look and how you feel about your business. And in addition you also get continued email support when you need it. And it’s all me. No one else. Just me. I don’t outsource any parts of my business other than my invoicing and general admin. The branding and design is all done by me.
I also offer payment plans too – this allows flexibility and affordability for you – you get to work with me right away, you get to spread the cost so it doesn’t feel like a massive chunk of money all at one time – ultimately you get a professional brand you’ve always wanted.
It’s not just a logo you get when working with me, it’s a complete brand and one that should last you for the lifetime of your business. My packages include a full suite of assets to springboard your brand as well as an in-depth set of guidelines to pass on to your web designer, refer to everyday and ensure you stay on brand so that no matter where your customers find you, you look and feel the same.
So what’s included in my branding packages? Click here
Before you make a decision on what Graphic Designer to work with – ask yourself these questions first:
- What overall impression am I trying to convey?
- How much is my budget?
- Do they offer payment plans?
- Will I get scalable logos in all formats from the designer?
- Will I compromise on quality?
- Do I want a quick logo to get my business started and think about rebrand later on?
- Get a low cost logo now – what are the cost implications of rebranding professionally later on?
- Can I charge my worth with a cheap looking logo?
- What image do I want to present?
- Will I need a website too?
- How much is my budget for my website?
- Do I need brand guidelines?
- Will I get to work one to one with the designer?
- Does the designer outsource any parts of the design process?
- Will the designer understand my business?
- Do I want to work with a local designer or an online designer?
- Do I know what I want and need a designer to draw out?
- I have a sketch of what I want, will a designer be able to redraw that?
- How many logo concepts would I like?
- How many revisions do I get?
You’ll see that some of the questions will take a bit more research but any designer worth their weight in gold will hold your hand throughout the process and you’ll see from my packages and the way I work with you, it’s worth way more than a fiver.
You get me, my experience, my expertise, my time and my effort so that you can charge your worth, radiate your passion and shine online. I immerse myself in your business to get a full and in depth understanding of your goals and what you want to achieve for your brand, who you want to attract and how it will serve you for the long term as you grow.
On a final note – shop around, check out other designers and work with the one that feels good to you – one that you know you can work with and one that will make branding your business a breeze. See if they do free consultations to get a feel for them. Check out their portfolio, testimonials, social media channels, what’s their vibe like, do you connect with them, do you like their work?
I hope I’ve answered the question, How much does a logo cost?, in the best way I can but please remember logo design prices vary massively from designer to designer.
Want to find out more about me: Click here